Introducing STUDIO o2o « LeggNet's Digital Capture

I’m pleased to formally announce the completion of the expansion of my studio home, STUDIO o2o. The studio has nearly doubled in size and added quite a few amenities to help in the creation of great images by the photographers that use it.

Some Background

When I re-entered the photography industry as a profession in 2007, I soon realized that I needed a dedicated space for the business. I know many great photographers creating fantastic content that do not have a dedicated shooting location, but for me personally I felt I did. To achieve this I began converting my office space to a studio. This small space served me well for nearly 3 years and I created some very successful stock images in this studio.

In 2010 I had the opportunity to move into a larger space in the building I was in. With this move, I was able to create a “more real” (in my mind) studio. It was around this time that I began renting the studio to other photographers as they needed it. The rental business, while not being a huge money-maker, served its role well in offsetting expenses. Over the nearly 3 years in the new space, the rental business has continued to expand.

Last year I was approached by my landlord about taking over the space directly next-door to my studio. At first I felt that it was not justified, but after serious thought and analysis I realized that it could work if I were to have other photographers use the space on a regular basis.

STUDIO oh-two-oh?

While planning for the expansion, I realized that having my name all over the studio was actually a detriment to the growing number of photographers shooting in the space on a monthly basis. I felt that if I were renting a studio space, I would not want my clients asking “who’s the dude with his name is on the door?” With this in mind, I decided to rename the studio to a more generic name. The name was derived from the zipcode of Draper, Utah – 84020. The locals pronounce it eight-four-oh-two-oh, hence STUDIO o2o.

Membership

The major part of the expansion was the creation of a second camera room. This growth allowed two separate photographers to work simultaneously in the studio. With this I decided to offer “memberships” to a limited number of photographers willing to make a commitment to the studio. The new member photographers have 24/7 shared use of the new “East Room” in the studio. With a little marketing, we have filled half of the spots already. I look forward to having these new photographers close by. (Note: as of right now, there are still a few member spaces available. contact me at rich@leggnet.com for details)

The Studio

With the expansion, the studio now has two separate camera rooms (800 sq. ft. & 600 sq. ft.), a separate entry area, private changing room, 16′ wide cyclorama, makeup/stylist areas, and more. The biggest impact on my existing studio is the creation of an entryway separate from the studio. This, along with the on-site changing room, has greatly improved the function in the existing room. Instead of describing the studio, let’s look at some photos.